Destination Unlocked

Le Méridien exposes the creative and curious traveler to the most unexpected and engaging opportunities their destination has to offer. Through curated cultural moments, guests leave feeling fulfilled, having made new discoveries they can share at their next stop. The new site design transforms the traditional hotel booking site into an immersive brand and web experience that inspires those discoveries and leads to even more exploration into the brand’s unique destinations.

Client: Le Méridien Hotels & Resorts     |    Role: Web Design, UX, Mobile Design

A New System

Following on the heels of both the Tribute Portfolio and Sheraton desktop and tablet sites, now uses the new template structure we set in place for our brands moving forward. These homepage and inner page templates create consistency on the back end and allow for quicker content updates in the future. Although certain pieces of the modular structure may be shared from one brand to the next, the templates are built with sufficient flexibility to ensure each brand keeps a distinct look and feel.

Brand Hub

In thinking of Le Meridien’s extensive brand content, the brand hub portion of the site proves to be especially important. The newly designed hub acts as a travel journal, sharing information on the brand’s heritage, customized programs and unique culinary experiences. Each section of the hub showcases full-bleed photography to highlight the beautiful new imagery and entice the user to explore further.

Enhanced Navigation

With so much new content added to the site, we made it all easier to explore. The updated navigation bar sticks to the top of the page upon scroll, allowing constant access to key information such as SPG account balance, upcoming stays and how to book your next destination.

Mobile Web

Although the brand desktop site is optimized for tablet, all mobile phones are served a specific mobile web template. When designating use of color and fonts for desktop, mobile web was constantly top of mind, ensuring that the entire visual system works both large and small.